The term marketing mix refers to the primary elements that must be attended to in order to properly market a product. Also known as The 4 Ps of Marketing, the marketing mix is a very useful, if a bit general, guideline for understanding the fundamentals of what makes a good marketing campaign. Here is a brief description of each component of the 4 Ps of the marketing mix.

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Product: The marketing mix concept has its roots in the 1950s U.S. corporate marketing world, and the practice of marketing has obviously evolved tremendously since this term was invented. One of the changes is that there are a lot more services available nowadays, such as those available online. Also, the distinction between product and service has become more blurry (e.g., is a Web-based software application a product or a service?). Either way, product here refers to products or services. The product you offer needs to be able to meet a specific, existing market demand. Or, you need to be able to create a market niche through building a strong brand.

Price: The price you set for your offering plays a large role in its marketability. Pricing for offerings that are more commonly available in the market is more elastic, meaning that unit sales will go up or down more responsively in response to price changes. By contrast, those products that have a generally more limited availability in the market (but with strong demand) are more inelastic, meaning that price changes will not affect unit sales very much. The price elasticity of your offering can be determined through various market testing techniques.

Place: This term really refers to any way that the customer can obtain a product. Provision of a product can occur via any number of distribution channels, such as in a retail store, through the mail, via downloadable files, on a cruise ship, in a hair salon, etc. The ease and options through which you can make your product available to your customers will have an effect on your sales volume.

Promotion: Promotion is concerned with any vehicle you employ for getting people to know more about your offering. Advertising, public relations, point-of-sale displays, and word-of-mouth promotion are all traditional ways for promotion. Promotion can be seen as a way of closing the information gap between would-be sellers and would-be buyers. Your choice of a promotional strategy will be dependent upon your budget, the type of offering you are selling, and availability of said promotional vehicle.

Marketing has come a long way from the 4 Ps of yesteryear, and yet understanding this marketing mix is for your product remains very relevant today. The marketing mix serves as an excellent touchstone for continually checking that you are covering all of the bases in your marketing campaign.

Definition of Marketing Mix – Product, Price, Place and Promotion

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Usually, a pop up display will be first and foremost in catching the public’s attention in an exhibit. The first thing that grabs people will be its design and graphics, of course, which need to be top notch if you are to compete with all the other exhibits, some of which may even be peddling similar products. If you can get customers interested in your booth, everything else tends to take care of itself; getting first-hand interest in a product is the major hurdle to overcome when trying to sell anyone anything. The general goal is to make your graphic representation of the company compelling even at a glance. However, it cannot be superfluous or nonsensical, or devoid of information, as there will then be no reason for people to follow up their curiosity. Your advertisement should be both obvious and enticing.

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Choosing the right pop up display is important in making the most of the situation. There are all sorts of pop up displays available. Part of the appeal of a pop up display is its ability to be modified and creatively adjusted so that you can use it for your own purposes, but they still come in a variety of styles from the simple to the extravagant. One of the great advantages of any such display, however, is their portability. Since they are usually made from fabric and lightweight aluminum, it is no problem to move them around and assemble or disassemble them as needed. This saves you time and effort and is a great boon in the long run.

Get A Pop Up Display For Your Trade Show Exhibit

The author has spent a lot of time learning about trade show popup display [http://tradeshowdisplayssite.com/popup-display] and other related topics. Read more about pop up display [http://tradeshowdisplayssite.com] at Vincent O’Neil’s website.

There are four types of automotive description documents that you will need to choose from when you want to do a repair;

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• General manuals
• Diagnosis descriptions
• Repair manuals
• Maintenance manuals

General Manuals

In addition to some general manuals, most of these are related to the make. Here you can get step by step guidance on how to repair most of the makes in the vehicle market. Let’s say you have a Honda Acura 2002 model and you want to find a manual for that make and model. What you do is perform the following search in a search engine: “free car manuals+Honda Acura+2002″. Then you will have a long list of sites that provide you with all kinds of descriptions for your Honda Acure 2002 model, and you can choose what you want.

Diagnosis descriptions

Automotive diagnosis manuals can also be sub-divided by make and model. But it can also be divided by the area of the vehicle that is affected, for example engine intake problems, brake problems, cooling problems, exhaust problems, start or stall problems, transmission problems etc. Let’s say you have a start problem. Your search would be “car diagnosis manual+ start problem”, then you should get more than enough repair information to choose from. You can even get diagnostic trees where all options are covered for nothing.

You have probably more than one time heard some annoying noise from somewhere in your vehicle, without finding the source of it. This is one of the most kinky situations to run into because you don’t know if it is a serious signal or just a small thing. Some websites gives you the opportunity to diagnose vehicle problems by the noise, sound and vibrating signals – and that is great. The sooner you find it the sooner you can fix it and then you can relax. When you search, you can describe the sound, for example “whine noise” or “shifter knocks” or “driveline vibration” plus car diagnosis manual plus eventually the make.

Repair Manuals

In addition to regular manuals you can also get very instructive and detailed descriptions in other internet document or websites like articles, etc. The natural way to sub-divide such repairs before searching, is by the area of the vehicle that is going to be repaired, for instance body repair, exhaust repair, suspension fix, interior repair and even general car repair.

You do the search the same way as above; “car repair manual (or description) + the area of repair and go through the list of resources you get.

Maintenance manuals

Though vehicle maintenance is closely related to your vehicle make and model, there are some maintenance issues that are pretty much common whether you have a Cadillac, VW or a Mercedes, for example changing oil, changing air filters, engine wash, fluid maintenance, tier maintenance etc. You can get access to maintenance descriptions by searching for the kind of maintenance plus “car maintenance manual (or description)” plus eventually your make and model.

I think you’ll be amazed of the amount of automotive repair free stuff online.

Find the Free Auto Repair Manual You Need Online

Terje Brooks Ellingsen is a writer and internet publisher. Terje gives advice and helps people with automotive issues like free or cheap auto repair manuals and online car auctions.

Baby, It’s Hot Outside!

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When the sun comes out and the heat kicks up, keeping cool is the number thing on everybodies mind. Take their minds off the heat and onto your business with marketing gifts designed to keep the heat at bay. Some ideas? How about a brightly colored portable travel fan with your company’s logo printed on it.

There’s no better place to be in the heat than sitting next to something nice and cold – like a cooler bag or cooler rucksack packed full of icy cold beverages just waiting to be popped open. While you’re at it, might as well toss in a bottle opener so your customers can get to the goodies.

Active Promotional Marketing Gifts

Spring and summer bring lots of folks out into the sun to exercise and enjoy the weather. Cater to their thirst – because you know that they’re working one up – with a sports bottle printed with your logo, slogan or business name. Make it one that’s easy to carry along, and you’ll get the added benefit of extra exposure on the streets.

Speaking of exposure, there’s a lot of that going on down on the beach and at the shore. Send your business along on holiday with your customers when you give them a great customized promotional beach bag to tote their stuff in. Your name is sure to get around – and that’s the whole purpose of the exercise, right?

Warm Weather Gear

Your customers will be stripping down to their shirtsleeves, so consider giving them something a bit cooler to wear. Lightweight promotional t-shirts, corporate polo shirts and tank tops will let them display their skin – and what’s more your logo. And because the summer evenings can still get a bit nippy, you could add a lightweight spring jacket into your marketing gifts mix. Don’t forget a baseball cap emblazoned with your logo on it – with a nice duckbill to keep the sun out of the eyes and off the face, or a very cool pair of branded sunglasses in a very hot fashionable color.

Summer is a great time to step up your marketing and promotional campaign. With folks out on the streets and in the parks, you’ll have plenty of fantastic opportunities to practice a little guerrilla marketing. You’ll also find lots of street fairs and summer festivals that you can take a booth at to publicize and market your business and products. Don’t fall into the trap of letting your marketing take a summer holiday. Ensure that your marketing gifts work hard for you to really heat up your advertising campaign.

Warm Weather Marketing Gifts

Gareth Parkin is the co-founder of Ideasbynet, the UK’s leading online marketing gifts supplier based in the north of England. Established in 2001, he has taken the UK gift market by storm. For more details visit www.ideasbynet.com

As a business owner you can create opportunities to extend invitations to not only customers, but colleagues, co-workers, joint venture partners, etc.  And when you do you want your invitations to be…well, let’s just say that you want them to be inviting.

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In the end your invitation is an extension of what you’re trying to accomplish and will be influenced by whether it’s going to be delivered by letter, invitation cards, fliers, or email. Getting the desired result will also be effected by the length of the invitation.  For example, an effective invitation letter doesn’t have to be long.  In fact , some of the ones that get the most response are relatively short.

Below is an example of a short sample invitation letter to illustrate the point.

[Date] 

Mr. James Smith

2020 Bird Nest Road

Your Town, USA 11111

Dear Mr. Smith;

I’m writing to extend an invitation to join us for a special open house so that we can thank you for your business!

Next week will be the 20th year that [name of your business] has been in business and you’ve played an important part in it.  Please join us for a special in store celebration for food, live music and door prizes to mark the occasion.

Where:  [name of business]

Date:   October 1, 2010

Time:   5 PM

Please call by September 25th to let me know if you’ll be joining us.  We look forward to seeing you October 1.

Cordially,

[Your name]

Summarily, when thinking about what you want to say always think “economy of words”; specifically, you want to communicate as effectively as you can in as few words as possible.  That’s it for now and please feel free to use this sample template for your next invitation letter campaign.

Sample Invitation Letter – Point, Click and Use

Looking for FREE letters, forms and contracts? We have all of that and more at by-the-letter. Visit now to point and click your way to what you need.

• Consider how many times you will participate in trade shows
• Consider purchasing an exhibit if you attend multiple shows or want a personalized design
• Consider these 8 Reasons to Rent

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Should you purchase an exhibit or rent an exhibit? If you only need a booth once, or wish to test certain type of booth design, then renting is probably your best bet. On the other hand, if your company is planning to attend many shows, then you should consider purchasing a booth.

Consider how many times a year your company will participate in trade shows. Are you a small business or a business just getting started? You may want to consider renting. With the money you save by renting, you will have more money to put back into promotional items, literature, and all of your other expenses.

Renting gives you added the flexibility of experimenting with different styles over the course of many shows. The cost of a rental booth is approximately a third of the cost to own. Styles range from portable pop-up displays to laminate modular displays, and from custom exhibits to tension fabric displays. Each can be arranged in a variety of configurations and combined with flooring, kiosks, literature stands, and other components.

8 Reasons to Rent your Exhibit

Renting an exhibit may be the wisest choice if you only attend a few shows a year. Consider these eight reasons to rent:

1. Cost: Plain and simple, renting costs less.
2. Invest Wisely: Renting allows you to spend more of your budget on your graphics and message.
3. Flexibility: Different shows bring in different kinds of attendees. Renting offers the flexibility of changing your exhibit structure and graphics to target your message from show-to-show.
4. Testing: Try it before you buy it. Then when you do decide to purchase an exhibit, you will know that you have made the right choice.
5. Overlapping Shows: When you have multiple, overlapping shows, renting gives you the freedom to have an effective presence at both.
6. Installation and Dismantle Included: When you rent, many exhibit distributors will install and dismantle your exhibit for no additional charge.
7. No Storage Expense or Hassle: Storing a booth can be expensive and shipping it to a show and back can be a real hassle. When you rent from many distributors, there is no storage expense and there are no delivery hassles.
8. Upgrading: When you rent your exhibit, you have the freedom to make changes. If you need a face-lift with new messaging and graphics, you have the freedom to do it. If you want to move into a larger space, you can.

Trade Show Exhibits – Rental Vs Purchase – What is Right For You?

Mel White is the V.P. of Marketing and Business Development for Classic Exhibits Inc., a designer and manufacturer of portable, modular, and hybrid displays. Mel White has spent the past 15 years immersed in trade show marketing, having worked for three trade show exhibit manufacturers and personally assisted hundreds of trade show clients. You can reach Mel at Classic Exhibits, http://www.classicexhibits.com, through the Contact Page or the Ask Classic email submission form. I welcome your questions and comments and look forward to hearing more about your trade show marketing goals.

2. Create a special music disk together of love or fun songs. Have them ready for those special times together.

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3. Plant a romantic note in a book your love is reading. It can be as simple as: “I love you,” “I want you” or just XOXOXOXO.

4. Next time you’re at the mall together, jump into a photo booth and take some fun pictures. Keep in your car or in your desk for a quick pick-me-up during the day.

5. Plant a tree together and plan to carve your names in it when it grows big. This can be a fun place to have a picnic or just hang out together; watching the clouds or stars.

6. Stop at a local coffee shop and spend some “two-gether” time there, or take a long walk or scenic drive in the county.

7. Send your love a letter at work. You can disguise it in a regular business envelope and it can be funny or/and romantic. Or even a little naughty if you’re planning a special evening together.

8. Use heart-shaped sticky notes, one or a bunch to post little messages throughout the house or garage to add a little thrill to your love’s life.

9. Pick up some dipping chocolate and fresh strawberries, cherries or bananas and make tonight’s dessert incredibly romantic.

10. Take a long drive and stop at a new restaurant, or a deli to pick up a picnic lunch. Spend this time really listening to each other.

11. Name a star together and when you’re apart; you can look at it and know that your love is waiting for your safe return.

12. Use glow-in-the-dark stars and black lights to create a romantic night sky inside.

13. Create a spa atmosphere at home with candles, essential oils, incense burners, mood music, massagers or other relaxation products.

14. Chocolate, the flavor of romance! Serve chocolate liquor in small glassware as dessert to vamp up a romantic dinner.

15. On a special night, dim the lights and put on some soft music. Then undress leaving a trail of your clothes from the front door to the bedroom.

16. Spend a quiet evening by the fire together. Roast marshmallows or have drinks available.

17. While your love is showering, sneak in and write, “I love you” on the steamed mirror.

18. Take a love letter or romantic vacation brochure and cut it into a puzzle. Mail a piece of the puzzle to your love every day or place each puzzle piece on table or dresser.

19. Make a romantic tape recording asking your love to meet you somewhere. You’ll need confirmation that they can make it so be sure to leave a return number.

20. Next time you’re walking together, grab your love’s hand or walk arm-and-arm.

21. Make a “Prescription for Love” form on the computer. Then hand write each prescription using words like…take two doses of love and come see me now, make it more creative and intimate. Re-label an empty prescription bottle with heart stickers and set the blank prescriptions next to the bottle with a pen so you can both play doctor.

22. Create a romantic slideshow using old photos of you and your love. Sort pictures by years and events starting from when you first met until present. Add some romantic music then set a date for both of you to enjoy.

23. Don’t put those photos away just yet! Pick out the best ones and frame as many as you want to display on the mantel, coffee table or dresser. This grouping will bring back wonderful memories every day.

24. Email greetings. They can surprise, create fun, show affection or entice your love. Send a free greeting anytime; why not send one right now!

25. Purchase an inexpensive romance calendar. Keep track of upcoming romantic dates and events; don’t use it as your everyday calendar. You can, however, mark a black “x” on days that there’s a family or other event so you don’t overbook days. Likewise mark your regular calendar with a red “x” for romance days. Keep this calendar as a special keepsake when the year is done.

26. Sometimes changing your normal routine can spark romance. Like using candles or mood lighting or bringing home a bouquet of flowers to set the stage for romance.

27. Date night is a must! Maybe a picnic for two or tickets to a ballgame, movie or play. Consider mutual interests so you both have fun or take turns picking the entertainment. Remember, a date doesn’t have to be expensive; get creative. The idea is to have fun and talk. Schedule a month in advance and don’t cancel, as it’s the most important appointment of the month.

28. Each one makes a list of romantic fantasies to share during a upcoming romantic evening.

29. Happy Birthday Banner. You don’t have to buy one; it’ll be better when you’ve created it.

30. A candlelight dinner for two is very romantic.

31. Splurge on some new, sexy lingerie which could be just the thing to give your love the urge.

32. You’re the star. Have a personalized romance novel created where you star and he’s the hero.

33. Alone away from home. Send a small gift or flowers to your love’s destination to be received upon arrival.

34. For a personalized keepsake, consign a local artist to sketch you and your love doing something fun or romantic together.

35. Keep some coins handy so when you pass a fountain, you can both make an impromptu wish.

36. Slip a love note in your love’s pants or coat pocket.

37. Acknowledge your love’s interests. Get tickets to an event, i.e., game, opera or concert, you know your love is interested in. Keep the location a secret, however, mark your romance calendar so you both keep this date open.

38. Be extra understanding when you’re love has a down-in-the-dumps day.

39. Cut small, heart shapes from colored paper and jot down a romantic message on each. Then, take them to a party store and ask the clerk to put one in each balloon before it’s inflated. Tell your love to pop them as they deflate to find a surprise.

40. Buy a box of Lucky Charms and remove all the marshmallows except the heart-shaped ones.

41. At the mall, split and plan a time and place to meet later. Then split to find secret romantic or seductive items for a special evening.

42. Fill a scrapbook with souvenirs and special mementos of your times together, such as concert ticket stubs, a napkin from a restaurant where you had a special evening together, romantic photos, etc.

43. Take your camera or use the picture option of your cell phone to record your special dates. Lots of people will take your picture if you ask and many times, they are looking for someone to take their picture.

44. Get a hammock, make some lemonade and spend a warm sunny date being lazy together.

45. Design and install a small sitting area at home where you can both enjoy the day and each other.

46. Take a trip to a winery. Don’t forget to take the tour and buy a bottle for reminiscing at a later date.

47. Buy two disposable cameras and take pictures of each other being silly, loving and romantic. Have them developed in an hour and then talk about them over iced tea, wine or dessert.

48. Rent a funny movie.

49. Create a romantic bedroom. Spare no expense and splurge on a new romantic-style bed, soft fluffy pillows, sheets, bedspread and curtains that ooze romance. Soft, sensual throw rugs and mood lighting will complete the transformation from dull to soothing and sexy.

50. Pamper your love by warming bath towels in the dryer for a few minutes.

51. Move those candles into the bathroom for a candlelit shower.

52. Put a note on the remote. “Come, turn me on,” may be the start of a special evening.

53. Pamper her and go to a chick flick; hold hands and let her cry if she wants to.

54. Plan a romantic trip and you’ll find that half the fun is in the planning.

55. Spend a day at the beach….at home. Decorate an area with a beach or Hawaiian theme. Get some coconuts, lounge chairs, beach towels and maybe even some sand. Don’t forget the tropical drinks and food.

56. Spray a heart shape in the grass so your love knows you care. Or use your lawn mower to cut one out.

57. Stargazing is fun, so buy an easy-to-follow book so you can both enjoy the sparkling sky.

58. Buy a smoothie maker and make a couple Pina Coladas or Daiquiris (alcohol or non), then pick a spot in the yard, throw down a blanket and enjoy your very own deserted island.

59. Drive to a nearby town and walk hand-in-hand to enjoy the sights, shops, restaurants or nightlife.

60. A moonlight picnic for two might be just what you need to set the stage for romance.

61. Plant some favorite flowers and when they bloom, you can pick them for your love.

62. Plan a midnight rendezvous on a hot summer night. Don’t forget the blanket and cold drinks.

63. Sidewalk chalk is handy for creating a special message to your love.

64. Spend time just spending time together. Activities such as croquet, horseshoes, golf and cards are fun.

65. Stock up on hot cocoa, tea and popcorn for the cooler months when you just want to snuggle up together.

66. Instead of springing for a fancy dinner, have dinner at home and go out for the dessert.

67. Gently blindfold your love and lead into the bedroom for some soft, sensual pleasure.

68. Resolve to become more romantic and you will.

69. Get a small box and decorate with hearts and flowers. Then start throwing in your small bills and change so you will have lots of “fun money” to spend when the mood is right.

70. Jot down those romantic ideas as you think of them for future reference.

71. Light up the fire pit or patio stove for a cuddly evening.

72. Spend an evening together making up love coupons and then have fun redeeming them.

73. For the gals – Dress in layers of lingerie and ask him if he wants to play strip poker.

74. Take a nature walk together. Breath in the fresh air, feel the sunshine and enjoy the walk.

75. When you notice your love is looking your way, smile.

76. Write a love note and place in plastic bottle to slip into her bubble bath.

77. Spice up your notes and love letters by referencing a Thesaurus. For example, other words for “love” could be devotion, passion and affection.

78. Mail a postcard to your love with a hand-drawn “I Love You” heart.

79. On those cold nights when you want to cuddle, warm your hands under water before hopping into bed.

80. Assemble a pizza, putting the toppings in a “heart-shaped” design.

81. No matter how bad your day was, always give a smile or kiss to your love.

82. Have some fun at Halloween and dress up to complement each other’s costume, i.e., Sonny & Cher, Biker Dude and Biker Babe, Cowboy and Cowgirl, etc.

83. Give your love a compliment when you can. Some example; that was a great dinner, you’re really good at balancing the checkbook, I couldn’t have done it without you or you look good in that outfit.

84. If you aren’t, get healthy together. Take that evening walk together, find out what healthy foods you both like and plan some healthy meals together.

85. Spend some time in the kitchen together preparing a meal or cleaning up.

86. When your love talks, listen.

87. Surprise your love with a kiss when least expected. Say, “I Love You.”

88. When using massage oil, pour on hands and rub them together to warm up the oil before applying.

89. If you’re not sure of what romantic things your love would like to do, start off with some things you would find romantic.

90. Take your love dancing and ask the DJ to dedicate a slow romantic song to your love from you. Then dance the night away. Or, call in to the radio station to dedicate a special love song to your love.

91. Leave a love note in your love’s car where it will be readily seen.

92. If you have a “Honey Do List,” add some “special” things you would like your honey to do with you.

93. If possible, offer to help your love when it comes to home repairs or general fix-it projects that might have been a one-person job before. This is quality time spent together and will reduce the time it takes to get the job done.

94. Make a “Why I Love You” list of your love’s best qualities and jot down in a simple, handmade birthday, anniversary or other card.

95. Spend a few minutes daydreaming about your love and the romantic things you want to do together.

96. Invite your love to join you for a drink and talk about a romantic vacation that you would both like to take if money was no objective. Be as detailed as possible and maybe you will find that you could enjoy some of those dreamy plans without spending big bucks.

97. Don’t forget to say, “Thank You” when your love does those little things for you.

98. Start each day by thinking about all the good things in your life. Then keep that positive feeling flowing throughout the day by staying upbeat and helpful.

99. Always be considerate of your love when at a social or other type of event. Plan to spend some time together during the event.

100. When your love is sick, take some extra time to make things as comfortable as possible. If a doctor appointment is made, offer to drive and to stop at the pharmacy if a drug is required. Make sure there are plenty of liquids available and offer to put together a simple meal, like toast and soup.

100 Great Romantic Ideas

L. A. Hunter is a romance expert and author of “Romeo’s Playbook.” An extremely male-friendly relationship book that looks and reads like a sports playbook. Along with being a romance consultant she is the founder of http://www.Romantic-Secrets.com, everybody’s favorite romance boutique. Visit us for FREE romantic ideas and other relationship advice.

Most people have a limited amount of money available to spend on items to sell. They are quite often in such a position that they can not afford to tie up their money in items that take forever to sell, needing a rather quick turn-around.

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Plus, it can be rather intimidating to many who have never sold at flea markets before. Having such a limited amount of money to spend on something that, for them, is untried and unproven, can make them hesitant to do so.

As I often tell my friends, it’s a crap shoot. You pay your money and you take your chances, but there are ways to put the odds more in your favor to guarantee success.

Never try to sell something people do not need nor want.

There is a distinct difference between ‘need’ and ‘want’ and it’s important that you know what that is. People do not always buy what they need, but they always buy what they want.

People need toilet paper, obviously. But will they always want toilet paper? No, especially if they already have enough at home.

But people will always want things that they don’t really need, such as things that will make them happy, will make them look good, will make them feel better. will make them laugh, will make them more money.

Children need food, clothing, shelter and love. Do they ‘need’ a new toy every week? No, but they ‘want’ one and parents open the wallet and buy them because the parent feels better when the child is happy. Nobody appreciates a crying, screaming youngster! (And if they have two children, they can’t just buy one toy because the kids will fight over it, so they buy two.)

Do father’s really need a new wallet? Sometimes, yes, but usually no, but a new wallet is nice, better than the one they have. They will buy a new wallet simply because they ‘want’ one.

The same goes for women and shoes. Many women have ten pairs of shoes in their closet that they haven’t touched in months, yet they ‘want’ another pair of shoes even though they do not ‘need’ another pair.

A new purse always makes a woman feel better, doesn’t it?

Think of your base desires. People are the same. We all want to have more money, we all want to look good and feel good, be healthy, be happy, feel important, feel needed and loved.

Now think of items that accomplish those things. Makeup helps women look good and feel good about themselves. Clothing that makes us look good also makes us feel good. We always feel better in a brand new pair of shoes, don’t we?

We love to be entertained. Movies will always sell. Most are on DVD yet a lot of older titles are only available on VHS tape, so VHS movies still sell!

Now let’s take this one step further to increase sales and sell things that do not last long, things that are ‘consumable’, meaning your customers will use what they purchase from you, will run out and need to come back and buy more later.

Such as shampoo, skin lotions, perfume, makeup, printer ink and cartridges, paper products, food products, soda pop, etc.

Even DVDs are ‘consumable’ although they do not wear out quickly. People buy them, watch them a couple times and ‘want’ a different movie.

There are many items that are ‘consumable’. I’m sure you can think of more.

Making a sale is good but there is a way to make even more money on each sale. That would be by selling items that go with other items.

It’s called upselling.

People always need sunglasses. They break them, scratch them, lose them, and need another pair.

Since they scratch them, perhaps they would like to also purchase a case to put them in? So don’t just sell sunglasses, sell sunglass cases, too! By boosting the amount of each sale, you’ll boost your daily profits and be even more successful.

Same with shoes. Need an extra pair of shoestrings or a shoehorn to go with that?

What about this lovely belt to go with those pants?

Something else to consider is sizes. People come in lots of different sizes, so if you decide to sell shoes, you’ll need them in many different sizes, making it rather expensive to get started.

The same goes for clothing, many different sizes. Arms and legs are never the same length for two different people.

Children’s clothing, however, may be worth getting into even though children also come in different shapes and sizes because children’s clothing almost never wears out before the child outgrows them. If the child isn’t quite large enough to fill that shirt or coat, they’ll ‘grow into it’. Many people sell used children’s clothing at flea markets and swap meets.

Specialize. Some vendors, especially those who sell used items, sell everything and anything. They are not known for any particular type of item. Sellers of brand new items, however, would do well to specialize in a certain ‘type’ of merchandise.

If you sell DVD’s, for example, it would be ill-advised for you to also sell tools, clothing and all kinds of other things. Selling one particular type of merchandise will help boost your bottom line as your customers will tend to think of you as an expert in that merchandise. If I’m looking for a particular movie, I’d tend to see the DVD man rather than that guy who sells some DVDs plus a whole bunch of other stuff. The DVD man would know more about what I’m looking for and would be better able to help me find it.

If you also want to sell tools, car stereos, clothing and what not, why not spin each off as a separate business? Rent a space for each of those ‘types’ of merchandise.

It’s always good to be the only one in the flea market selling a certain ‘type’ of merchandise, but selling the same thing as everyone else is not always a bad idea.

Walking through a flea market, notice what the vendors are selling, and also notice how many vendors are selling the same type of merchandise. There may be five or ten different people selling DVDs. Why are they selling the same thing? Because they make money. If they weren’t making money they wouldn’t keep returning each weekend and setting up.

Larger flea markets can easily support several people selling the same thing. Some people will buy from you before they see the other guys selling the same thing and vice-versa.

There is no one particular item to sell at flea markets, there are many. The most important things to remember when deciding upon what to sell would be if it is something people will ‘want’ (not just need), and how easily you can get more when you need to restock your display.

One last thing to consider: new merchandise outsells used merchandise two to one. New items such as computers, stereos and the like also come with paperwork, warranties and the feel of ‘new’ that you never get with something that is used.

Selling new merchandise also means getting more of the very same items is as simple as making a phone call.

Did you ever imagine there could be so many different things to consider when deciding on what to sell at flea markets?!

Hopefully, you will now be able to spend your money confidently on something that will provide the quick turn around you are looking for and allow you to become an instant success.

What Sells Well at Flea Markets? Here’s a Few Things to Consider to Ensure Your Success

Allen Farlow is an expert author and also a successful professional flea market and swap meet vendor.

His latest report reveals two secret principles that can change your life. Wealthy people use them all the time, why not you? Get this free report here: http://www.allenfarlow.com

Listed below are just 3 of the 100 creative presentation ideas you can use to make your presentation unforgettable. You may use these creative presentation ideas when speaking to potential investors, at management forums, conference lectures or with your colleagues, employees, or any other presentation you have to make.

Pop Up Display Booth

Each creative idea is described in the following format:

Basic description of the creative presentation idea

What for? major benefits of the idea, or how it may be used

Variations on the creative idea: how you can adapt the idea to different settings, goals and audiences

Comments: things you should pay attention to when using the creative idea

Well, here comes the first creative presentation idea:

Creative Presentation Idea #1:

Description: Do not use titles in your slides

What for?

Tell the viewers that you left out the presentation titles intentionally in order to see if you could deliver your main points clearly
When using the presentation as a learning aid in a workshop, if your audience is required to complete the titles, they will have to think about what you are teaching and actively participate in the discussion

Variations:

Leave the titles out for only some of the slides – perhaps the ones that will be used for a review of the presentation so far, or to trigger a discussion on a controversial issue
Write only half of the title, and ask your audience to complete it

Comments:

You can use a printed “complete” version of the presentation for yourself, so you can see the titles you meant to use

The creative ideas I suggest are of different kinds and levels. Some are crazier than others. You should choose the one that best suits your presentation needs. Do you want to make a really bold statement? Here is a more outrageous idea:

Creative Presentation Idea #75:

Description: Present the presentation blindfolded!

What for?

You could definitely demonstrate your knowledge of the subject and a good memory skill as well as self-confidence by using this idea
Use it to add some humor to your presentation: after you put the blindfold on, intentionally make some funny mistakes when referring to the slides, and only then show them that you know what you’re talking about…

Variations:

Put the blindfold on for just a short part of the presentation, when you want to make a dramatic effect
Provide blindfolds for the participants, so their sense of hearing will be heightened and you could test their memory after a few slides!

Comments:

Take care not to offend people with disabilities (e.g. blind people, etc.). Use this technique when you are certain you can do so tactfully and with good taste

As you might have noticed by now, these creative presentation ideas do not rely on an incredible knowledge of Power Point, or on unreasonable production expenses. Actually, in some of the ideas you don’t even have to use Power Point at all!. Here’s one:

Creative Presentation Idea #31:

Description: Have a painter/caricaturist assistant -

drawing images/cartoons on a flip chart as you explain

What for?

This would make your presentation “live” on the go. Instead of using slides, the sketches would visually convey the major points you are trying to get through. For example – when you talk about the tough task lying ahead, a simple drawing of mountaineers climbing up a steep mountain would etch that image in the viewers mind.
A caricaturist could add a touch of humor to your presentation with funny images and hints

Variations:

If you have the talent – you could draw the sketches yourself as you speak.

If there’s an electronic drawing pad – you could use it and show the drawings on a screen as they are drawn.
Alternatively – ask some of the participants themselves to help you and draw those images on the flip chart as you speak.
You could prepare and give the participants a comic book with the important things you talked about.

Comments:

Make sure there are enough flip chart pages you could use, and that everyone can see them well.

Rehearse the presentation with the painter and the list the major subjects you are going to talk about so that s/he would have time to think about how to make meaningful and relevant drawings.
Here are a few pointers on where to find the person to draw for you: look for high school or college art students who wish to practice and demonstrate their talent for a small fee or free of charge; ask around for other employees that have that talent and are willing to give a hand. Of course, if the presentation is worth the investment, you may always hire a professional caricaturist.

100 Creative Presentation Ideas

Get 100 creative presentation ideas – and more!
I hope these three examples of creative presentation ideas gave you a taste of how you can make your presentations into memorable events.
But the 119-pages “100 creative presentation ideas” e-book has more than just ideas. Here is the book’s table of contents: Introduction ? What this book is all about Chapter 1: Basic steps for a creative process Step 1: Motivation & Mood Step 2: Focus and Detail Step 3: Manipulation Step 4: Make Real Creative Process Diagram Chapter 2: Ideas – Presentation Content Chapter 3: Ideas – Presentation Planning and Order Chapter 4: Ideas – Presentation Design and Delivery Chapter 5: Ideas – Audience Participation Chapter 6: Ideas – Atmosphere & Environment

http://www.best100ideas.com/ideas01.shtml – Get the full E-book now!

One way to add a video monitor to your trade show display is to put the monitor directly on your display. If your company has a modular display, like a truss, this is easy. You can usually buy a monitor mount and attachment system from your vendor and install the monitor directly on the trade show display. If you have a pop up display you may also be able to mount a small monitor to the pop up frame – either directly connecting to the channel bars or attaching to the pop up frame. Again, check with your vendor – they can offer solutions compatible with your pop up model. But remember – since pop up trade show displays are themselves light weight, be careful not to use a large monitor (no more than 23″ diagonal) and don’t mount the monitor at the top of the frame.

Pop Up Display Booth

Another video monitor solution is a pole mounted monitor that is separate from your trade show display. This allows you flexibility on where you want to place the monitor – sometimes it may be better right next to your display, sometimes farther out – closer to the traffic aisle. It really depends how you want to use it. If the video content is “lightweight” or marketing oriented, you may want the monitor closer to the aisle to stop traffic at the booth where you can engage them. If the content is more technical, you may want the monitor inside the booth, after you’ve been able to qualify and position the video for prospects.

Yet a different option for a video monitor involves a workstation kiosk – essentially a podium and a pole – that allows your company to have a keyboard/mouse and monitor set up. This is a great arrangement if you want to do product demos or have audience interaction – you or the audience member can “drive” the application from the podium. And the workstation kiosk is also a flexible set up – you can put it where you need it to go in the trade show booth.

Video monitors can be a low cost way to enhance your trade show display – adding content options ad booth arrangement flexibility that allows your company to drive traffic to your booth and inform prospects more effectively.

Video Monitor Solutions for Trade Show Displays

Ted Ridgway is President of Impact Displays, a full service trade show display and graphics company located at 1934 Junction Ave in San Jose CA. Impact Displays sells a full line of video monitor solutions for all types of displays. You can contact the company here, by calling 877-217-2681 or by emailing to info@impact-displays.com.