Many small companies are beginning to experiment with video monitors for their trade show displays. And this is a great idea – video can be a compelling addition and can pull in a crowd and increase audience engagement in your booth. There are several low-cost options for video – the one that suits your company best will depend on the type of display you have and how you want to use the video.
One way to add a video monitor to your trade show display is to put the monitor directly on your display. If your company has a modular display, like a truss, this is easy. You can usually buy a monitor mount and attachment system from your vendor and install the monitor directly on the trade show display. If you have a pop up display you may also be able to mount a small monitor to the pop up frame – either directly connecting to the channel bars or attaching to the pop up frame. Again, check with your vendor – they can offer solutions compatible with your pop up model. But remember – since pop up trade show displays are themselves light weight, be careful not to use a large monitor (no more than 23″ diagonal) and don’t mount the monitor at the top of the frame.
Pop Up Display Booth
Another video monitor solution is a pole mounted monitor that is separate from your trade show display. This allows you flexibility on where you want to place the monitor – sometimes it may be better right next to your display, sometimes farther out – closer to the traffic aisle. It really depends how you want to use it. If the video content is “lightweight” or marketing oriented, you may want the monitor closer to the aisle to stop traffic at the booth where you can engage them. If the content is more technical, you may want the monitor inside the booth, after you’ve been able to qualify and position the video for prospects.
Yet a different option for a video monitor involves a workstation kiosk – essentially a podium and a pole – that allows your company to have a keyboard/mouse and monitor set up. This is a great arrangement if you want to do product demos or have audience interaction – you or the audience member can “drive” the application from the podium. And the workstation kiosk is also a flexible set up – you can put it where you need it to go in the trade show booth.
Video monitors can be a low cost way to enhance your trade show display – adding content options ad booth arrangement flexibility that allows your company to drive traffic to your booth and inform prospects more effectively.
Video Monitor Solutions for Trade Show Displays
Ted Ridgway is President of Impact Displays, a full service trade show display and graphics company located at 1934 Junction Ave in San Jose CA. Impact Displays sells a full line of video monitor solutions for all types of displays. You can contact the company here, by calling 877-217-2681 or by emailing to info@impact-displays.com.